Blogging Code of Ethics
Blogs can be used for the common good or with malicious intent. There is a moral struggle going on with the blogosphere that the news distributors face as a constant battle. In some cases, the news distributors have gone to the extreme of too much filtering based on opinions, morality, and opportunity. The blogosphere is a new way to disseminate information without filters, but do we need to put up some filters to flush out the immoral, spam, and the illegal? Where do those filters begin and end? What is our moral duty?
How do we disseminate information from the blogosphere without filtering too much and without using the content to sway opinion or for malicious intent?
Thursday, August 18, 2005
A Changing Market and The Educated Consumer
It’s human nature to strive for happiness and eliminate suffering. It’s a well-known tactic of marketers to play on the human need to find happiness and create champagnes that state they will invoke happiness if the consumer acquires their products. Some marketing takes advantage of societies attitude toward material possession and the myth that possession will create happiness when in turn possession really causes attachment to material things and potentially the addiction to purchasing products. This can lead to discontent because true happiness can only come from within. Getting consumers to want more by convincing them that the more they have the happier they will be, actually brings upon a larger feeling dissatisfaction and frustration. Will there be a new form of marketing where marketers form a trusting relationship with their patrons and create campaigns around the facts of the product, not the feelings or emotions that the product is trying to invoke?
People want to trust someone, believe that manufacturers are out for their best interests and are creating quality products. Some companies have achieved this successfully, Volvo, Toyota, Maytag, Sears Craftsman, Kelloggs and more.
There are two types of consumers, the educated consumer, who usually doesn’t fall prey to the emotional marketing tactics and the emotional consumer, the one who is looking for the product that will bring them happiness. Marketers need to address both of these types of consumers to be successful. If consumers have access to information, especially technology-savvy consumers, then why not give it to them in a way that's easy to read. They’re going to find it anyway. What if marketers supply the information to the consumer, exactly the same information that they would find on the Internet, but propagate it in a way that the marketer can control? Creating a structured delivery mechanism so the marketer then catalogs information, the same information that the consumer will find on the internet, in a way they can control the delivery. Advertising is changing. Consumers are more educated. They don’t fall for the hard sell and they want someone who will stand behind the product.
Many consumers who are technology savvy don’t watch commercials because of TiVO and the like. They do their research on the Internet and are the educated consumers. Why not help them find the information that they will find already. Set up a page where you can organize the content in a way that will display the same information they will find on the Internet, but display it in the best way possible for the marketer. Control how the consumer views the information, not only what they see, but how they see it. Thinking like an educated consumer I would think that most consumers would look for a product's shortcomings before looking for a product's benefits. Marketers can set up blogs and organize the content in a way that benefits them instead of letting the consumer find search for information based on what downfalls the products have.
It’s human nature to strive for happiness and eliminate suffering. It’s a well-known tactic of marketers to play on the human need to find happiness and create champagnes that state they will invoke happiness if the consumer acquires their products. Some marketing takes advantage of societies attitude toward material possession and the myth that possession will create happiness when in turn possession really causes attachment to material things and potentially the addiction to purchasing products. This can lead to discontent because true happiness can only come from within. Getting consumers to want more by convincing them that the more they have the happier they will be, actually brings upon a larger feeling dissatisfaction and frustration. Will there be a new form of marketing where marketers form a trusting relationship with their patrons and create campaigns around the facts of the product, not the feelings or emotions that the product is trying to invoke?
People want to trust someone, believe that manufacturers are out for their best interests and are creating quality products. Some companies have achieved this successfully, Volvo, Toyota, Maytag, Sears Craftsman, Kelloggs and more.
There are two types of consumers, the educated consumer, who usually doesn’t fall prey to the emotional marketing tactics and the emotional consumer, the one who is looking for the product that will bring them happiness. Marketers need to address both of these types of consumers to be successful. If consumers have access to information, especially technology-savvy consumers, then why not give it to them in a way that's easy to read. They’re going to find it anyway. What if marketers supply the information to the consumer, exactly the same information that they would find on the Internet, but propagate it in a way that the marketer can control? Creating a structured delivery mechanism so the marketer then catalogs information, the same information that the consumer will find on the internet, in a way they can control the delivery. Advertising is changing. Consumers are more educated. They don’t fall for the hard sell and they want someone who will stand behind the product.
Many consumers who are technology savvy don’t watch commercials because of TiVO and the like. They do their research on the Internet and are the educated consumers. Why not help them find the information that they will find already. Set up a page where you can organize the content in a way that will display the same information they will find on the Internet, but display it in the best way possible for the marketer. Control how the consumer views the information, not only what they see, but how they see it. Thinking like an educated consumer I would think that most consumers would look for a product's shortcomings before looking for a product's benefits. Marketers can set up blogs and organize the content in a way that benefits them instead of letting the consumer find search for information based on what downfalls the products have.
Friday, August 12, 2005
The Yin and Yang of Weblogs.
Weblogs remove generation gaps, country boundaries, prejudices, some socioeconomic boundaries while opening up an entirely new way of communicating and gathering information. They enable the raw transfer of data and opinions. People can use these blogs for communicating, gathering raw information and re-purpose the information in unlimited ways. They can use it for forming or influencing opinions, gathering market research, populating targeted portals, collaborating, fact-finding and so much more. The possibilities are endless. The most difficult areas of blog content management are the vast amounts of information, rapidly increasing the magnitude of information and an endless way to organize, repurpose and distribute that information. How to use this information is completely open to interpretation and hopefully will stay that way free from regulations and restrictions.
Some issues as blogs mature will develop around people using Blogs as a way to propagate information whether it’s entirely truthful or folklore. Developing propaganda on this medium is easy to do and whether it’s used as spam, or to influence the naive it’s unfortunately sometimes part of human nature to push something as far as possible without using integrity and with a disregard for what’s moral and good. The Yin and Yang of Blogs.
Weblogs remove generation gaps, country boundaries, prejudices, some socioeconomic boundaries while opening up an entirely new way of communicating and gathering information. They enable the raw transfer of data and opinions. People can use these blogs for communicating, gathering raw information and re-purpose the information in unlimited ways. They can use it for forming or influencing opinions, gathering market research, populating targeted portals, collaborating, fact-finding and so much more. The possibilities are endless. The most difficult areas of blog content management are the vast amounts of information, rapidly increasing the magnitude of information and an endless way to organize, repurpose and distribute that information. How to use this information is completely open to interpretation and hopefully will stay that way free from regulations and restrictions.
Some issues as blogs mature will develop around people using Blogs as a way to propagate information whether it’s entirely truthful or folklore. Developing propaganda on this medium is easy to do and whether it’s used as spam, or to influence the naive it’s unfortunately sometimes part of human nature to push something as far as possible without using integrity and with a disregard for what’s moral and good. The Yin and Yang of Blogs.
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